HOKA ONE ONE dominates once again!

No brand in history has achieved what HOKA ONE ONE has just achieved. For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. These triathletes are some of the fittest and most competitive endurance athletes in the world, in the biggest race of their lives.


No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Just like KONA, UTMB is the pinnacle of the sport.

On road and trail, in triathlon and ultramarathon, HOKA ONE ONE is the global choice of many of the world’s most competitive professional and recreational athletes.

To get a sense of what shoes triathletes chose at Kona, the Mach and Tracer featured in the front third of athletes with some quicker runners also choosing the incredibly light Cavu, with Clifton and Arahi making a showing about 15% of the way into the field, and Bondi 6 appearing in the second third of the field and especially deeper past the 13-hour mark, alongside competitors who chose the highly cushioned and deeply stable Gaviota.

Once again, Mach appeared to be the popular lightweight choice for men, with women leaning more toward Clifton as their lightweight option.

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